Cedar Lake Contemporary Ballet

Cedar Lake Contemporary Ballet has been director-less for nearly a year. Longtime leader Benoit-Swan Pouffer, who shaped the company into an avant-garde powerhouse with a European accent, stepped down last May. Yesterday, however, it was announced that Alexandra Damiani will become Cedar Lake's new artistic director.

Cedar Lake Contemporary Ballet dancers are in the pop culture spotlight once again. After making its Hollywood debut in 2011's The Adjustment Bureau, the company is currently starring in a viral ad campaign for 2(X)IST, a designer men's underwear label. The short film clip, titled ENDS, features dancers Rachelle Scott, Joaquim De Santana and Guillaume Quéau performing choreography by artistic director Benoit Swan Pouffer—with both of the guys modeling 2(X)IST's new "Speed" line of briefs.

New York City's Cedar Lake Contemporary Ballet is arguably the edgiest, coolest ballet company in the country. But what's more impressive is how they accomplish this without alienating mainstream audiences. In fact, they've been able to reach potential dance fans that most companies only dream of: This spring, they danced alongside Emily Blunt on the big screen in The Adjustment Bureau. And on Thursday, they'll be streamed into your living room as guest artists on So You Think You Can Dance.