NYCB Dancers Show Off PUMA’s Spring/Summer Collection

Ballet-inspired clothing is nothing new, and the dance and fashion worlds have always been in conversation with each other. Think of how many prominent choreographers have enlisted fashion designers to create costumes for their work, or how ballet flats have become a wardrobe staple. But lately, activewear brands are catching on too, with collaborations thatMore »

NYCB and PUMA’s New Partnership

It’s nothing new for athletes to be sponsored by sports brands, but it’s relatively rare for the same opportunity to be extended to professional dancers. Misty Copeland is famously a spokesperson for Under Armour, and her participation in the “I will what I want” campaign helped catapult ballet into a position of visibility. Copeland’s unmistakablyMore »