Tamara Rojo

We love it when ballet pops up in unexpected places. Our excitement levels nearly went through the roof after stumbling across the new Lexus IS advertisement, “Poise." The ad features the stunning Tamara Rojo, artistic director and lead principal dancer of the English National Ballet, leaping, turning and generally rocking out to a new hip-hop track, Step It Up by Kozmeniuk. The only problem? The commercial was produced by Lexus UK and won’t be airing in the States. Still, we love the ad’s message: “A stronger body for greater control.”

English National Ballet has just named Tamara Rojo as it’s new artistic director. The 37-year-old Royal Ballet principal will take the reins from Wayne Eagling, who resigned a few weeks ago. Rojo has had her sights set on becoming an artistic director for quite some time—she has a master’s degree in scenic arts and has previously shadowed National Ballet of Canada’s Karen Kain to gain insight into the position.

For an art form dominated by women, there sure are very few female in top positions in ballet. Actually, Richmond Ballet is hosting "The Glass Slipper Ceiling" focusing on the rarity of female artistic directors just this morning. Panelists include Ballet Memphis' Dorothy Gunther Pugh, Cincinnati Ballet's Victoria Morgan, Smuin Ballet's Celia Fushille and Richmond's own Stoner Winslett along with special guest Suzanne Farrell.

Published November 23, 2009
For Tamara Rojo, artistry and effort go hand in hand.more »