Cedar Lake's New Viral Stars

November 28, 2001

Cedar Lake Contemporary Ballet dancers are in the pop culture spotlight once again. After making its Hollywood debut in 2011’s The Adjustment Bureau, the company is currently starring in a viral ad campaign for 2(X)IST, a designer men’s underwear label. The short film clip, titled ENDS, features dancers Rachelle Scott, Joaquim De Santana and Guillaume Quéau performing choreography by artistic director Benoit Swan Pouffer—with both of the guys modeling 2(X)IST’s new “Speed” line of briefs. Director Jason Scarletti told NewNowNext that the video  “celebrates the man who cares about how he looks and feels in his own body.” Clearly, the fashion label wanted some of the most beautiful bodies on the planet to show off their product, and that’s what they got. Take a look: