Tamara Rojo on TV

We love it when ballet pops up in unexpected places. Our excitement levels nearly went through the roof after stumbling across the new Lexus IS advertisement, “Poise.” The ad features the stunning Tamara Rojo, artistic director and lead principal dancer of the English National Ballet, leaping, turning and generally rocking out to a new hip-hop track, Step It Up by Kozmeniuk. The only problem? The commercial was produced by Lexus UK and won’t be airing in the States. Still, we love the ad’s message: “A stronger body for greater control.”

https://youtube.com/watch?v=rlYVhDKCbqY

Bonus: an interview with Rojo:

https://youtube.com/watch?v=J71ZzZUx9tk