This Dancewear Brand Is Helping Dancers Affected by the California Wildfires This Holiday Season (& You Can, Too)
The holiday season is all about giving, and if you’re looking for a way to help someone in need this year, dancewear brand SteelCore is hosting the perfect initiative. The brand’s founder (and former New York City Ballet dancer) Marisa Cerveris launched project #DisplacedDancers this winter to help northern California-based dancers in the Paradise, Chico and Malibu areas, whose lives were affected by the wildfires that recently devastated parts of the state.
Not only did many dance students and teachers lose their studios to the wildfires, but their homes and personal belongings (including dancewear and supplies) were destroyed, too. That’s where Cerveris’ #DisplacedDancers comes in. SteelCore, whose studio boutique is located in Bethlehem, PA, has teamed up with activewear brands Shashi and PhysicalMind to put together care packages with leotards, shoes and other accessories that will be donated to dancers in need.
And individuals can help, too. Now through January 31, 2019, SteelCore is holding a “Buy One, Give One” sale on its website, pledging to donate an item for each item purchased. So whether you’re looking for a new leotard or pair of leggings for yourself or to give as a gift to your dance bestie, you can show your support for the California dance community at the same time.