Slow-mo and colored chalk. Will we ever get tired of it?
BalletMet‘s latest video is an ode to the power of bodies in motion and an exploration of how creativity unites us. Becoming Violet features six BalletMet dancers: Miguel Anaya, Jessica Brown, Grace-Ann Powers, Jarrett Reimers, Josh Seibel and Carly Wheaton. The film was made in partnership with Columbus native Steven Weinzierl, of New York City creative studio Lair, and choreographed by BalletMet artistic director Edwaard Liang. Touchingly, Weinzierl said in a statement that this film is different from a typical marketing spot. “It’s a passion project,” he said. “It’s for the love of the art form.” We can’t think of a better reason to do anything!
Usually, ballet companies create stunning promotional videos for the beginning of their season, or for a specific ballet. But Becoming Violet exists just to showcase the company’s dancers. In fact, stand-alone ballet videos are becoming more common. Just look at Sergei Polunin’s viral performance to Hosier’s “Take Me to Church,” Or Ezra Hurwitz’s meditative On the Sound. Check out BalletMet below: