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What to Watch: Misty Copeland and Ingrid Silva Push Pointe Shoe Brands Toward Inclusivity on "The Today Show"

What to Watch: Misty Copeland and Ingrid Silva Push Pointe Shoe Brands Toward Inclusivity on "The Today Show"

by Chava Pearl Lansky | Apr 7, 2019 | News, Profiles, Viral Videos

Yesterday, pointe shoes made national news when “The Today Show” covered the shift that some brands have made towards creating shoes in shades of brown. The five-minute Sunday Spotlight segment, hosted by NBC’s Willie Geist and Morgan Radford,...
Why Your Pointe Shoes Twist And How to Avoid It

Why Your Pointe Shoes Twist And How to Avoid It

by Josephine Lee | Feb 19, 2019 | Training, Viral Videos

This week, master pointe shoe fitter Josephine Lee of the California-based The Pointe Shop answers another of your pointe shoe questions: “My pointe shoes always twist. I’ve tried so many brands and models! Can you tell me what causes the twisting, and how...
There's a New Pointe Shoe Designed Specifically for Men

There's a New Pointe Shoe Designed Specifically for Men

by Jennifer Stahl For Dance Magazine | Feb 11, 2019 | News, Training

As ballet’s gender roles grow increasingly blurred, more men than ever are reaching new heights: the tips of their toes. It’s no longer just Les Ballets Trockadero de Monte Carlo and the few pointe-clad male character parts, like in Cinderella or Alexei...
Whether You Break Your Pointe Shoes' Shank or Box First, Here Are Tips on Extending Their Life

Whether You Break Your Pointe Shoes' Shank or Box First, Here Are Tips on Extending Their Life

by Josephine Lee | Feb 11, 2019 | Training, Viral Videos

Master pointe shoe fitter Josephine Lee of the California-based The Pointe Shop is back, this time answering all of your pointe shoe questions. Here she answers: “What could I do if my box is dead after a few weeks, but the shank is still hard?” Lee...
Pro Pointe Shoe Hacks From Ballet West Principal Beckanne Sisk

Pro Pointe Shoe Hacks From Ballet West Principal Beckanne Sisk

by Josephine Lee | Jan 31, 2019 | Dance Spirit, Profiles, Trending, Viral Videos

Master pointe shoe fitter Josephine Lee of the California-based The Pointe Shop touches base with Ballet West principal Beckanne Sisk to hear all about her pointe shoe hacks, from Jet Glue to her preference for extra tight elastics. Plus, what she wears instead of toe...
How to Choose the Perfect Pointe Shoes for Performance

How to Choose the Perfect Pointe Shoes for Performance

by Josephine Lee | Jan 24, 2019 | Training, Trending, Viral Videos

Sometimes the shoes you wear for class aren’t right for performance. Master pointe shoe fitter Josephine Lee of the California-based The Pointe Shop offers advice on what you should look for in pointe shoes for competitions or...
How to Choose Pointe Shoes for Better Turning

How to Choose Pointe Shoes for Better Turning

by Josephine Lee | Jan 18, 2019 | Training, Viral Videos

Want to improve your turns? Josephine Lee, master pointe shoe fitter and founder of the California-based The Pointe Shop is back with tips on how to choose your pointe shoes to help with just...
Pro Pointe Shoe Hacks From Shelby Williams and Her Alter Ego, Biscuit Ballerina

Pro Pointe Shoe Hacks From Shelby Williams and Her Alter Ego, Biscuit Ballerina

by Josephine Lee | Dec 27, 2018 | Profiles, Viral Videos

Master pointe shoe fitter Josephine Lee of the California-based The Pointe Shop interviewed Royal Ballet of Flanders dancer Shelby Williams and her Instagram-famous alter ego, Biscuit Ballerina. First, watch Biscuit turn the tables and (hilariously) find the perfect...
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